The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics
Category: Television / Long Form - Single
Points: 50.0
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 50.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Digital Product
Points: 50.0
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Direction / Direction - Single
Points: 25.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Utility
Points: 25.0
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics
Category: Television / Long Form - Single
Points: 25.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom
Category: Innovation in UX / UI / Single Channel
Points: 25.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Craft / Art Direction - Campaign
Points: 25.0
Brutal Cut
Agency: Weber Shandwick / London
Client: Action Aid UK
Category: Influencer Marketing / Multi-Channel
Points: 25.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Use of Technology / Virtual Reality (VR)
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Digital Product
Points: 25.0
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue
Category: Physical Product
Points: 25.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Experiential / Virtual Reality (VR)
Points: 25.0
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 25.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom
Category: Innovation in Interactive / Gaming
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Use of Technology
Points: 15.0
#MYNEOLABEL
Agency: iris / London
Client: adidas neo
Category: Online Advertising / Interactive Video
Points: 15.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Integrated Branding
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Craft - Direction / Direction - Single
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Craft / Visual Effects / Animation
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Craft / Visual Effects / Animation
Points: 15.0
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Cinematography / Cinematography - Single
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Online Films & Video / Long Form - Single
Points: 15.0
Escobar Frequency
Agency: AKQA / São Paulo
Client: Netflix
Category: Online / Brand or Product Integration into Storyline
Points: 15.0
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 15.0
Sound Skills
Agency: WCRS / London
Client: The Royal Air Force
Category: Craft / Music / Sound
Points: 15.0
Still The Most Shocking Second A Day
Agency: Factory / London + Don't Panic / London + Stink / London
Client: Save The Children
Category: Craft - Sound Design / Sound Design - Single
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
Kolshik
Agency: FancyShot/VersusPictures/GreatGuns
Client: Leningrad
Category: Music Videos
Points: 10.0
Tiger In Suburbia
Agency: J. Walter Thompson / London
Client: WWF
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom
Category: Gaming
Points: 10.0
Project Literacy
Agency: FCB Inferno / London
Client: Pearson
Category: Craft / Animation - Campaign
Points: 10.0
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles
Category: Television / Short Form - Single
Points: 10.0
Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client: Volkswagen
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 10.0
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide
Category: Mobile / User Experience
Points: 10.0
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis
Category: Television / Long Form - Single
Points: 10.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland
Category: Craft / Illustration - Single or Campaign
Points: 5.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Craft / Writing - Single or Campaign
Points: 5.0
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Addressing The Problem
Agency: OgilvyOne / London
Client: What 3 Words
Category: Print / Flat & Dimensional
Points: 5.0
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
BP 500 Years of Stories
Agency: Valenstein & Fatt / London
Client: Tate
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Whopper Exchange
Agency: AKQA / São Paulo
Client: Burger King
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox
Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Best of Discipline Pencil
Points:
50.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Utility
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Action Aid UK
Title:
Brutal Cut
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Escobar Frequency
Category:
Online / Brand or Product Integration into Storyline
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
The Royal Air Force
Title:
Sound Skills
Category:
Craft / Music / Sound
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Save The Children
Title:
Still The Most Shocking Second A Day
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Leningrad
Title:
Kolshik
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Tiger In Suburbia
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Gaming
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Alien
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Google
Title:
Project Bloks
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Mobile / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Writing - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
What 3 Words
Title:
Addressing The Problem
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Tate
Title:
BP 500 Years of Stories
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Exchange
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
